clients
Foodles
Foodles: +22% conversion rate on its public tenders
+22 %
conversion rate on contested tenders
30
tenders responded to per year on Tengo
4
sales reps on the same platform

“With Tengo, handling public tenders has become enjoyable. It’s a partner you plan with for several years.”
Justine Vince, Public Sector Sales Director, Foodles
The problem
A legacy tool that slowed down the daily routine
Before Tengo, Foodles used a traditional monitoring solution to scan the day’s public tenders. The tool surfaced the tenders well, but daily use was still designed for an administrator, not for a sales team that wants to find a file in two clicks and keep track of its exchanges. To find a tender reviewed the week before, you had to type the exact name of the contract. There was no real overview of the tender activity.
Manual analysis followed by re-entry
For each tender likely to go to a go, the team read the entire file (CCAP, CCTP, consultation rules) then re-entered the critical information by hand into an Excel spreadsheet: lot breakdown, meal type, number of covers, geographic scope. Time wasted twice: on the full read on one side, on the re-entry on the other. And no reuse from one file to the next.
Tender activity management that stayed outside the tool
Distributing the workload between sales reps, tracking by market segment, the “how many did we respond to this year, to whom, on which segments” view: all of that lived in an Excel maintained by management. The monitoring tool didn’t allow real-time decisions: which sales rep is overloaded this month? which market segment is accelerating? Questions that could only be asked after the fact.
What Tengo changed
A tool designed for sales teams, not for an administrator
Tengo shifted daily use into a platform dedicated to public tenders. The morning sorting of new tenders, consulting a file worked on 6 months ago, the record of decisions made: everything happens on a single interface, designed for the daily use of a sales team.
“It’s really super super practical. The dashboard with all the ongoing tenders, we don’t even need to type the name of the tender to see everything. It’s much easier, smoother and more pleasant to use day to day than our old tool.”
Justine Vince, Public Sector Sales Director
Tengo has become the shared tool the whole sales team works on, where the legacy solution remained a single administrator’s.
A summary sheet that surfaces the points to watch
Foodles’ own Go / No-go criteria (lot breakdown, meal type, number of covers, geographic scope) are now pre-configured in Tengo. The summary sheet surfaces them automatically when a file is opened. The team no longer reads the CCTP in full to spot a sensitive point: it’s flagged at first glance.
“The summary sheet is really very useful. It lets us identify things quickly. Was there a site visit on this file? Yes. Good, I spotted it on day one and I don’t suddenly realize the date has passed.”
Justine Vince
The time saved on the reading mechanics is reinvested in the response strategy: deeper analysis of the award criteria, personalization of the technical proposal, the underlying commercial work that previously fell through the cracks.
Tender activity management decided in real time
The Tengo dashboard gives Justine, as Public Sector Sales Director, a shared view of the workload distribution and of the dynamics segment by segment. If Julie has three files at once on local authorities, it becomes possible to redistribute. If the healthcare segment goes quiet for three months, the team discusses it and redirects the prospecting effort.
“It also lets us ask questions about the trend segment by segment. There’s real momentum on the local authorities side. On the other hand, healthcare right now is tricky. What’s going on? Maybe we’ll ease off prospecting there, and relaunch something on local authorities.”
Justine Vince
Public tenders are no longer a flow you endure, they’re an activity you manage.
And a domino effect on the whole sales setup
Tengo has become the sales reps’ daily ritual: they spend several hours a day on it, log their comments, find the history of exchanges between teammates, keep track of every file handled, even those set to No-go. This intensity of use has unlocked a new ambition at Foodles: making Tengo the starting point of a broader setup, connected to the CRM to automate the qualification of identified prospects and their purchasing calendar.
“Julie, Audrey and Stéphane, the public tenders sales reps, are on Tengo at least an hour a day. It’s their favorite tool, you make their lives easier.”
Cédric Hubert, Head of Growth, Foodles
On contested tenders, the numbers speak: between the first two quarters of collaboration with Tengo and the last two months measured, the conversion rate rose by +22%.
Tengo is no longer a monitoring tool, it’s the central system of the tender activity at Foodles.
Key benefits
- A tool dedicated to public tenders, shared by the whole sales team. Julie, Audrey, Stéphane and Justine work on the same platform: no more parallel Excels and single-user tools.
- An AI summary sheet that surfaces the points to watch. The key criteria are pre-configured and surface when the file is opened: lot breakdown, meal type, number of covers.
- Management by segment and by team member. The dashboard makes it possible to balance the workload and redirect prospecting in real time.
- +22% conversion rate over 18 months. The time saved on the mechanics translates into the quality of responses and the contracts won.
Tengo features users value most
- Configured detection feeds: morning sorting of new tenders by keywords, CPV codes and buyer filters specific to each Foodles segment.
- AI summary sheet: pre-configured questions that surface the critical points (site visit, max price, lot breakdown, award criteria).
- Shared comment channel: a record of exchanges between sales reps on each file, found in one click.
- Public procurement channel dashboard: a shared view of ongoing tenders, their assignment per sales rep, and the dynamics segment by segment.
Ready to get the same results?
Talk to our team.





